FIRST SWIM
Curiosity, then calm.
Your dog sniffs the jacket, then hits the water. Most settle within a few minutes — the moment they feel the chin rest holding their head steady.
- On in under 60 seconds
- Most dogs relax on the first swim
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HeadUp - dog life jacket with chinlift® head rest
- Patented ChinLift® head rest keeps the muzzle clear of the water
- Balanced chest and flank foam — no sideways roll, no panic paddling
- Reinforced grab handle lifts a soaked dog out in one motion
- Made for swimmers and non-swimmers — 5 sizes, 7 colours
Taxes included. Shipping calculated at checkout.
color — blue camouflage
size — XS
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30-day fit guarantee
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30-day money back
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Overview
A buoyancy vest built around one job: keeping your dog's head up. The ChinLift® rest cradles the jaw so the airway stays above the surface, while the chest and flank panels spread lift evenly instead of tipping the body sideways.
- Neoprene-lined chest panel, no chafing on long swims
- Two adjustable belly straps plus a chest clip
- Reflective piping on both flanks
Materials & fit
600D ripstop outer shell, closed-cell EVA foam core, rustproof hardware. Measure the widest part of the chest and pick the size that lands mid-range — straps take up the rest.
- XS 33–43 cm · S 43–53 cm · M 53–66 cm
- L 66–79 cm · XL 79–94 cm
Shipping & returns
Orders leave the warehouse within 24 hours on business days. Tracking is emailed as soon as the label scans. If the fit is wrong, return it within 30 days for a refund or a free size swap.
LOVED BY 40,000+ CUSTOMERS
VERIFIED BUYER
I didn't realise how much his old vest was fighting him until we tried this one. He swims flat now, head up, no thrashing — and getting him back on the dock takes one pull on the handle.
MR
Megan R.
HeadUp - dog life jacket with chinlift® head rest
$49.99
ENGINEERED FOR DOGS WHO PANIC IN WATER
One Jacket. Three Jobs. Zero Panic.
Most dog life vests just add float. HeadUp does three jobs at once — holds the head up, keeps the body level, and gives you something to lift by. That is the difference between a dog that is swimming and a dog that is struggling.
1 ChinLift® head restHolds the muzzle clear of the water
A buoyant collar sits under the jaw and keeps your dog's nose and mouth above the surface — even when he tires, gets spooked, or stops paddling. Flat vests do not have this, which is why they leave short-nosed breeds fighting the water for every breath.
2 Balanced buoyancy panelsFloats level — no rolling sideways
Foam is split between the chest and both flanks so the lift is even. Your dog stays level and forward-facing instead of tipping onto his side — the position that turns a calm swim into panic paddling.
3 Reinforced lift handleGet a soaked dog out in one motion
The handle is stitched through the load-bearing panel, not just the outer fabric. Grab and lift straight up off a dock, out of the pool, or back into the boat — no dragging on the collar, no strain on the neck.
4 Secure-fit harness systemAdjustable straps, quick-release buckles
Belly and chest straps adjust independently, so the jacket fits deep-chested and barrel-chested dogs alike and will not slip off mid-jump. Buckles release in a second once you are back on dry land.
5 sizesXS to XL — fitted to chest girth, not guesswork
7 coloursHigh-visibility panels, easy to spot from shore
One-motion liftRescue handle built into the load-bearing panel
WHAT TO EXPECT
Confidence You Can See
From the first nervous paddle to a whole season on the water.
WEEK 1
Longer swims. Less hovering.
She swims further because she can rest without sinking. You stop shadowing her along the water's edge.
- Swims level, tires slower
- You finally sit down
ALL SUMMER
Every water day. Zero scares.
Lake trips, boat days, pool afternoons. Your dog comes to all of it — no more leaving her home or white-knuckling the shoreline.
- In on every water plan
- Peace of mind all season
Is this your dog?
Tap everything that sounds familiar.
Most owners recognise at least two of these.
HeadUp
Others
ChinLift head rest
Balanced chest and flank buoyancy
Handle stitched through the load-bearing panel
Belly and chest straps adjust independently
5 sizes fitted to chest girth, 33-94 cm
Reflective piping on both flanks, 7 colours
30-day money back or a free size swap
4.8/5 from 2,140+ reviews
Compared with the flat-panel foam vests most commonly sold online.
Real owners · verified purchases
46,700 owners. One thing they all say.
Every review below is from someone who bought on this page. We do not edit them, and we keep the ones that mention a size swap.
46,700+
Dogs suited up since 2021
97%
Would buy it for their next dog
5 sizes
XS to XL, fitted to chest girth
30 days
Fit guarantee — free size swap
4.9/5
- Every review comes from a paid order on this page.
- We keep the 1 and 2 star ones up too.
- Photos are uploaded by owners, unedited.
Get HeadUp for your dog
5 sizes · 7 colors · 30-day fit guarantee
What owners wrote
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What owners keep mentioning
Verified
Her head finally stays up
Sable used to paddle almost vertical and swallow half the lake. Her chin sits clear of the chop now. First calm swim we have had in three years.
Marissa D.38 · Golden Retriever, 62 lbLarge / Teal
Verified
One handle, one motion
I can lift 70 lb of soaked Labrador back into the boat with one hand. The handle sits over his shoulders so he does not tip forward on the way up.
Trent K.45 · Labrador, 71 lbXL / Navy
Verified
Fits a deep chest without choking him
Every other vest either slid up his throat or gapped at the ribs. The chest panel runs wide and the flank straps hold, so nothing rides forward.
Priya N.33 · Boxer, 58 lbLarge / Orange
Verified
My non-swimmer floats level
Bruno sinks his back end the second he is in water. The foam sits low enough that he floats flat instead of standing up. He naps in it on the raft now.
Owen R.51 · French Bulldog, 26 lbSmall / Teal
Verified
A full season, no fraying
Salt water, sand, and a metal dock ladder every weekend. Rinse and hang. The stitching and reflective tape still look new. I would like a second handle.
Dana W.29 · Aussie Shepherd, 47 lbMedium / Navy
Verified
The lake stopped being stressful
I used to stand waist deep the whole time waiting to grab her. Now I sit on the dock and let her swim until she is tired.
Jenna R.41 · Golden Retriever, 55 lbMedium / Teal
Get HeadUp for your dog
5 sizes · 7 colors · 30-day fit guarantee